Job Description

1. Plan, create, schedule, and publish engaging content across all social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).
2. Develop and execute social media strategies aligned with marketing goals and brand voice.
3. Manage daily social media activities — posts, stories, comments, messages, and community engagement.
4. Coordinate with designers, copywriters, and marketing teams to ensure brand consistency.
5. Run paid social media campaigns (Meta Ads, Instagram Ads, LinkedIn Ads, etc.).
6. Track and analyze performance metrics (reach, engagement, CTR, conversions, etc.) using tools like Meta Business Suite, Google Analytics, or Hootsuite.
7. Monitor trends, hashtags, and competitor activities to stay updated with industry changes.
8. Assist in influencer collaborations, brand campaigns, and online reputation management.
9. Prepare weekly/monthly reports on campaign performance and improvement areas.

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