Digital Media Buyer Job at Site Impact, Coconut Creek, FL

WElzL0dNRk9WS3ZNV1RVS3VVek03cFhUcEE9PQ==
  • Site Impact
  • Coconut Creek, FL

Job Description

Description

About the Role:

We are seeking a results-driven Digital Media Buyer to join our dynamic digital media team. This individual will be responsible for developing, executing, and optimizing performance-driven digital media campaigns across various platforms such as display, native, paid search, and programmatic platforms. to achieve our clients' or company’s advertising goals. The ideal candidate is a data-savvy professional with a deep understanding of the digital media ecosystem, campaign strategy, and performance analytics.

Qualifications

Key responsibilities:

Strategy Development

  • Design full-funnel digital media strategies to drive acquisition, awareness, and engagement.
  • Align campaign goals with business objectives and customer lifecycle stages.

Campaign Management

  • Oversee media buying and optimization across Display platforms such as Taboola, Outbrain, MGID, and other DSPs. Bonus points for Paid Search.
  • Collaborate on creative execution and optimization.
  • Ability and organization to manage thousands of campaigns a day.

Performance Optimization

  • Analyze campaign results using media platforms, GA4, internal dashboards, and BI tools.
  • Propose and implement A/B tests, bidding strategies, and audience segmentation.

Budget Ownership

  • Allocate and monitor budgets across all paid channels.
  • Forecasts spend and ROI based on performance trends and goals.

Team & Vendor Coordination

  • Work with internal teams (creative, product, dev) and external partners (agencies, vendors).

Reporting & Insights

  • Deliver actionable insights and regular performance reports.
  • Monitor KPIs like CTR, CPC, impression share, etc.

Qualifications

  • 3–5+ years of digital media experience, including hands-on ad platform management in an agency is highly desirable.
  • Proven ability to drive results through multi-channel campaigns
  • Strong knowledge of paid media platforms (DSPs, Native, Search, etc)
  • Knowledge in ad-tech ecosystems for data activation, audience targeting and enablement.
  • Advanced proficiency in GA4, Google Tag Manager, Looker Studio, Excel/Sheets
  • Excellent communication, organizational, and stakeholder management skills

Candidates must be local or in commuting distance to our Coral Springs, FL office.

Job Tags

Local area,

Similar Jobs

WS Development

Associate Project Manager, Construction Job at WS Development

 ...Associate Project Manager will support WS Developments construction team with daily...  ...required as part of the position to meet with internal & external partners and conduct...  ...WS is one of few vertically-integrated real estate companies that conceptualizes, owns, operates... 

Small Potato Trucking

INTERMODAL CDL-A & HAZMAT DRIVERS, HOME DAILY Job at Small Potato Trucking

 ...experience needed ~ HOME DAILY ~ Shifts are both night/day with a schedule of Sunday-Thursday or Tuesday-Saturday, selected drivers should expect weekend work and holidays depending on workload, start times vary ~ Main lanes go to Grantsville, Oden, Bear River City ~... 

Wells Fargo

Corporate Banking Associate Job at Wells Fargo

**About this role:**Wells Fargo is seeking a Corporate Banking Associate as part of the Technology, Media, and Technology (TMT) Corporate & Investment Banking team. Learn more about our career areas and lines of business at wellsfargojobs.com.The TMT Associate Corporate... 

Domino's Franchise

Delivery Driver -1915 N. FM Job at Domino's Franchise

 ...Amazing workplace with quick advancement opportunities Job Description We are looking for Delivery Drivers. Qualifications : Delivery drivers are required to have 2 years of driving experience (valid license for 2 years; no delivery experience... 

The Jacobson Group

Chief Medical Officer Job at The Jacobson Group

 ...Provides strategic leadership and clinical oversight for all medical directors and supports the development and implementation...  ...dissemination to the appropriate staff. Workclosely with the Chief Executive Officer and Clinical Operations Officer on matters related to...