Job Description

Description
About the Role:
We are seeking a results-driven Digital Media Buyer to join our dynamic digital media team. This individual will be responsible for developing, executing, and optimizing performance-driven digital media campaigns across various platforms such as display, native, paid search, and programmatic platforms. to achieve our clients' or company’s advertising goals. The ideal candidate is a data-savvy professional with a deep understanding of the digital media ecosystem, campaign strategy, and performance analytics.
Qualifications
Key responsibilities:
Strategy Development
Design full-funnel digital media strategies to drive acquisition, awareness, and engagement.
Align campaign goals with business objectives and customer lifecycle stages.
Campaign Management
Oversee media buying and optimization across Display platforms such as Taboola, Outbrain, MGID, and other DSPs. Bonus points for Paid Search.
Collaborate on creative execution and optimization.
Ability and organization to manage thousands of campaigns a day.
Performance Optimization
Analyze campaign results using media platforms, GA4, internal dashboards, and BI tools.
Propose and implement A/B tests, bidding strategies, and audience segmentation.
Budget Ownership
Allocate and monitor budgets across all paid channels.
Forecasts spend and ROI based on performance trends and goals.
Team & Vendor Coordination
Work with internal teams (creative, product, dev) and external partners (agencies, vendors).
Reporting & Insights
Deliver actionable insights and regular performance reports.
Monitor KPIs like CTR, CPC, impression share, etc.
Qualifications
3–5+ years of digital media experience, including hands-on ad platform management in an agency is highly desirable.
Proven ability to drive results through multi-channel campaigns
Strong knowledge of paid media platforms (DSPs, Native, Search, etc)
Knowledge in ad-tech ecosystems for data activation, audience targeting and enablement.
Advanced proficiency in GA4, Google Tag Manager, Looker Studio, Excel/Sheets
Excellent communication, organizational, and stakeholder management skills
Candidates must be local or in commuting distance to our Coral Springs, FL office.

Job Tags

Local area,

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